Edwards, Charles M. <br/><br/>
Retail advertising and sales promotion / 
by Charles M. Edwards, Carl F. Lebowitz. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1981. 
 - xii, 531 p. :  ill. 
<br/><br/><label>ISBN: </label>0137750986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Retail trade.