TY  - BOOK
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Consumerism: search for the consumer Interest Aaker, David A. 
SN  - 0029001501
PY  - 1982///
CY  - New York, NY
PB  - The Free Press
KW  - Consumer protection
KW  - United States
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references and index
ER  -