TY  - BOOK
AU  - Hafer,W.Keith
AU  - White,Gordon E.
TI  - Advertising writing: putting creative strategy to work 
SN  - 0314465324
PY  - 1989///
CY  - St. Paul, Minn.
PB  - West
KW  - Advertising copy
N1  - Includes bibliographical references and index; Contents : What makes good advertising and good advertising writers--Where advertising writing begins : creative strategy
ER  -