Hafer, W. Keith <br/><br/>
Advertising writing :  putting creative strategy to work / 
by W. Keith Hafer, Gordon E. White. 
 - 3rd ed. 
 - St. Paul, Minn. :  West,  1989. 
 - xvi, 338 p. 
<br/><br/> Includes bibliographical references and index.  Contents : What makes good advertising and good advertising writers--Where advertising writing begins : creative strategy. 
<br/><br/><label>ISBN: </label>0314465324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.