TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Bernhardt,Kenneth L.
TI  - Principles of marketing
SN  - 0673385655
PY  - 1990///
CY  - Glenview, Ill.
PB  - Scott, Foresman and Company
KW  - Marketing
N1  - Includes bibliographical references and index; Includes a diskette. Ask the librarian for the diskette
ER  -