Kinnear, Thomas C. <br/><br/>
Principles of marketing / 
by Thomas C. Kinnear, Kenneth L. Bernhardt. 
 - 3rd ed. 
 - Glenview, Ill. :  Scott, Foresman and Company,  1990. 
 - 765, I-18. : ill. 
 - Scott, Foresman Series in Marketing. .
<br/><br/> Includes bibliographical references and index.  Includes a diskette. Ask the librarian for the diskette. 
<br/><br/><label>ISBN: </label>0673385655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.