Boone, Louis E. <br/><br/>
Contemporary marketing / 
by Louis E. Boone, David L. Kurtz. 
 - 6th ed. 
 - Chicago, Ill. :  The Dryden Press,  1989. 
 - xxxix, 700, I22 p. :  ill. 
 - The Dryden Press Series in Marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>003022814X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.