TY  - BOOK
AU  - Charmasson,Henri
TI  - The name's the thing: creating the perfect name for your company or product 
SN  - 0814477550
PY  - 1988///
CY  - New York, NY
PB  - AMACOM
KW  - Business names
KW  - Brand name products
N1  - Reprint. Originally published: The name is the game. Homewood, Ill. : Dow Jones-Irwin, c1988. Includes bibliographical references (p. 157) and index
ER  -