TY  - BOOK
AU  - Hall,John A.(John Alan),1932-
TI  - Bringing new products to market: the art and science of creating winners 
SN  - 0814450172
PY  - 1991///
CY  - New York, NY
PB  - Amacom
KW  - New products
N1  - Includes bibliographical references (p. 236-237) and index
ER  -