TY  - BOOK
AU  - Linneman,Robert E.
AU  - Stanton,John L.
TI  - Making niche marketing work: how to grow bigger by acting smaller 
SN  - 0070379548
PY  - 1991///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Market segmentation
KW  - Market research
ER  -