Magrath, Allan J. <br/><br/>
The 6 imperatives of marketing :  lessons from the world's best companies / 
by Allan J. Magrath. 
 - New York, N.Y. :  AMACOM,  1992. 
 - 196 p. 
<br/><br/><label>ISBN: </label>0814450423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer satisfaction.