TY  - BOOK
AU  - McKenna,Regis
TI  - Relationship marketing: successful strategies for the age of the customer 
SN  - 0201567695
PY  - 1991///
CY  - Reading, MA
PB  - Addison-Wesley
KW  - Marketing
KW  - Customer services
KW  - High technology
N1  - Includes bibliographical references (p. 228-230) and index
ER  -