TY  - BOOK
AU  - Benn,Alec
TI  - Advertising financial products and services: proven techniques and principles for banks, investment firms, insurance companies, and their agencies 
SN  - 0899301037
PY  - 1986///
CY  - New York, N.Y.
PB  - Quorum Books
KW  - Bank marketing
KW  - Financial institutions
KW  - Marketing
KW  - Insurance companies
ER  -