TY  - BOOK
AU  - Tybout,Alice M.
ED  - American Psychological Association. Division of Consumer Psychology.
ED  - Marketing Science Institute.
ED  - Needham Harper Worldwide.
TI  - Cognitive and affective responses to advertising
SN  - 066914830X
PY  - 1989///
CY  - Lexington, Ma
PB  - Lexington Books
KW  - Advertising--Psychological aspects--Congresses
KW  - Consumer behavior--Congresses
N1  - Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide. Includes bibliographies and index
ER  -