TY  - BOOK
AU  - Hecker,Sidney
AU  - Stewart,David W.
TI  - Nonverbal communication in advertising
SN  - 0669141720
PY  - 1988///
CY  - Lexington, MA
PB  - Lexington Books
KW  - Advertising--Psychological aspects
KW  - Nonverbal communication (Psychology)
N1  - Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. Bibliography: p. [265]-290
ER  -