Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart. - Lexington, MA : Lexington Books, 1988. - viii, 296 p. : ill. ; 24 cm.

Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. Bibliography: p. [265]-290.

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Advertising--Psychological aspects.
Nonverbal communication (Psychology).