TY  - BOOK
AU  - Olins,Wally
TI  - Corporate identity: making business strategy visible through design 
SN  - 087584250X
PY  - 1990///
CY  - Boston, Mass.
PB  - Harvard Business School
KW  - Corporate image
KW  - Organizational behavior
N1  - Includes bibliographical references (p. 216-217) and index
ER  -