Aaker, David A. <br/><br/>
Developing business strategies / 
by David A. Aaker. 
 - 3rd ed. 
 - New York, N.Y. :  John Wiley & Sons,  1992. 
 - xvi, 394 p. : ill. ; 24 cm. 
 - Wiley Series on Marketing Management. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471557226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing--Management.