TY  - BOOK
AU  - Cunningham,William H.
AU  - Cunningham,Isabella C.M.
AU  - Swift,Christopher M.
TI  - Marketing: a mangerial approach 
SN  - 0538191104
PY  - 1987///
CY  - Cincinnati, OH
PB  - South-Western
KW  - Marketing
KW  - Marketing management
ER  -