Larreche, Jean-Claude. <br/><br/>
Readings in marketing strategy / 
by Jean-Claude Larreche, Edward C. Strong. 
 - Palo Alto, CA :  Scientific Press,  1982. 
 - viii. 316 p. : 
 - The Scientific Press Marketing Series. .
<br/><br/><label>ISBN: </label>0894260308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy.<br/>Marketing.