TY  - BOOK
AU  - Tarpey,Lawrence X.
AU  - Donnelly,James H.
AU  - Peter,J.Paul
TI  - A preface to marketing management
SN  - 0256022070
PY  - 1979///
CY  - Plano, TX
PB  - Business Publications
KW  - Management
KW  - Marketing
KW  - Marketing management
ER  -