TY  - BOOK
AU  - Dunn,S.Watson
AU  - Barban,Arnold M.
TI  - Advertising : its role in modern marketing: instructor's manual 
SN  - 0030600510
PY  - 1982///
PY  - 1982///
CY  - Chicago, IL
PB  - The Dryden Press
KW  - Advertising
KW  - Marketing
ER  -