Dunn, S. Watson. <br/><br/>
Advertising :  its role in modern marketing / 
by S. Watson Dunn, Arnold M. Barban. 
 - 5th ed. 
 - Chicago, IL :  The Dryden Press,  1982. 
 - xx, 710 p. : 
<br/><br/><label>ISBN: </label>0030600499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.