Russell, J. Thomas. <br/><br/>
Kleppner's advertising procedure / 
by J. Thomas Russell, W. Ronald Lane. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1990. 
 - xviii, 718 p. :. 
<br/><br/><label>ISBN: </label>0135163374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.