Dalrymple, Douglas J. <br/><br/>
Sales management :  concepts and cases / 
by Douglas J. Dalrymple and William L. Cron. 
 - 4th ed. 
 - New York, NY :  John Wiley & Sons,  1992. 
 - xiv, 754 p. : ill. 
<br/><br/><label>ISBN: </label>0471532495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management.<br/>Sales management--Case studies.