Runyon, Kenneth E. <br/><br/>
Consumer behavior and the practice of marketing / 
by Kenneth E. Runyon. 
 - Columbus, OH :  Charles E. Merrill,  1977. 
 - viii, 472 p. :. 
<br/><br/><label>ISBN: </label>0675085039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.