Runyon, Kenneth E. <br/><br/>
Consumer behavior and practice of marketing / 
by Kenneth E. Runyon. 
 - 2nd ed. 
 - Columbus, OH :  A Bell & Howell,  1980. 
 - xv, 486 p. : 
<br/><br/><label>ISBN: </label>0675081599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.