Stanton, William J. <br/><br/>
Fundamentals of marketing / 
by William J. Stanton, Charles Futrell. 
 - 8th ed. 
 - New York, NY :  McGraw-Hill,  1987. 
 - xx, 666 p., ill. : 
 - McGraw Hill Series in Marketing. .
<br/><br/><label>ISBN: </label>0070609438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.