TY  - BOOK
AU  - Best,Roger J.
AU  - Kenneth,Coney A.
TI  - Consumer behavior: implications for marketing strategy 
SN  - 0256094098
PY  - 1992///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Market surveys
KW  - United States
KW  - Consumer behavior
KW  - Case studies
ER  -