Consumer behavior :  implications for marketing strategy / 
by Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 5th ed. 
 - Homewood, Ill. :  Irwin,  1992. 
 - xv, 674 p. 
<br/><br/><label>ISBN: </label>0256094098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.<br/>Market surveys--United States--Case studies.<br/>Consumer behavior--United States.