TY  - BOOK
AU  - Zaltman,Gerald
AU  - Wallendorf,Melanie
TI  - Consumer behavior: basic findings and management implications 
SN  - 0471093068
PY  - 1983///
CY  - New York, NY
PB  - John Wiley & Sons
KW  - Motivation research (Marketing)
KW  - Consumers
ER  -