Zaltman, Gerald. <br/><br/>
Consumer behavior :  basic findings and management implications / 
by Gerald Zaltman, Melanie Wallendorf. 
 - New York, NY :  John Wiley & Sons,  1983. 
 - xi, 684 p. : 
 - The Wiley series in marketing. .
<br/><br/><label>ISBN: </label>0471093068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing).<br/>Consumers.