TY  - BOOK
AU  - Kassarjian,Harold H.
AU  - Robertson,Thomas S.
TI  - Perspectives in consumer behavior
SN  - 0673153940
PY  - 1981///
CY  - Glenview, Ill.
PB  - Scott, Foresman and Company
KW  - Motivation research (Marketing)
KW  - Addresses, essays, lectures
KW  - Consumers
N1  - Includes bibliography and index
ER  -