Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behavior / 
by Harold H. Kassarjian, Thomas S. Robertson. 
 - 3rd ed. 
 - Glenview, Ill. :  Scott, Foresman and Company,  1981. 
 - xxii, 538 p. 
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0673153940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)--Addresses, essays, lectures.<br/>Consumers--Addresses, essays, lectures.