Hawkins, Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy / 
by Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 4th ed. 
 - Homewood, Ill. :  BPI/Irwin,  1989. 
 - xviii, 796 p. : ill. 
<br/><br/> Includes bibliographical references and index.  Contents : External influences--Cases--Internal influences--Consumer decision process. 
<br/><br/><label>ISBN: </label>0256063311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.<br/>Market surveys--United States--Case studies.