Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behavior / 
by Harold H. Kassarjian, Thomas S. Robertson. 
 - Glenview, IL :  Scott, Foresman and Company,  1973. 
 - xix, 604 p. : 
<br/><br/><label>ISBN: </label>0673078361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Human behavior.