Holloway, Robert J. <br/><br/>
Consumer behavior :  contemporary research in action / 
by Robert J. Holloway, Robert A. Mittelstaedt, M. Venkatesan. 
 - Boston, MA :  Houghton Mifflin,  1971. 
 - viii, 458 p. : 
<br/><br/><label>ISBN: </label>0395046386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Market surveys.<br/>Human behavior.<br/>Consumer behavior.