Reynolds, Fred D. <br/><br/>
Consumer behavior / 
by Fred D. Reynolds, William D. Wells. 
 - New York, NY :  McGraw-Hill,  1977. 
 - x, 422 p. : 
 - McGraw-Hill series in marketing. .
<br/><br/><label>ISBN: </label>0070520313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.