TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534009581
PY  - 1981///
CY  - Boston, MA
PB  - Kent Publishing Company
KW  - Consumers
KW  - Examination, questions, etc
KW  - Motivation research (Marketing)
KW  - Examinations, questions, etc
ER  -