Mahatoo, Winston H. (Winston Harnarayan). <br/><br/>
The dynamics of consumer behavior / 
by Winston H. Mahatoo. 
 - New York, NY :  John Wiley & Sons,  1985. 
 - xix, 428 p. : 
<br/><br/><label>ISBN: </label>0471797596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumers.