TY  - BOOK
AU  - Kerby,Joe Kent
TI  - Consumer behavior: conceptual foundations 
SN  - 0912212004
PY  - 1975///
CY  - New York, NY
PB  - Dun-Donnelley
KW  - Motivation research (Marketing)
KW  - Attitude (Psychology)
KW  - Consumers
ER  -