Kerby, Joe Kent. <br/><br/>
Consumer behavior :  conceptual foundations / 
by Joe Kent Kerby. 
 - New York, NY :  Dun-Donnelley,  1975. 
 - viii, 631 p. : 
 - The Dun-Donnelley Publishing Corporation's series in marketing. .
<br/><br/><label>ISBN: </label>0912212004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing).<br/>Attitude (Psychology).<br/>Consumers.