TY  - BOOK
AU  - Della Bitta,Albert J.
TI  - Consumer behavior: concepts and applications 
T2  - McGraw-Hill series in marketing
SN  - 0070387583
PY  - 1984///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Consumers
KW  - Case studies
ER  -