TY  - BOOK
AU  - Wallendorf,Melanie
AU  - Zaltman,Gerald
TI  - Readings in consumer behavior: individuals, groups and organizations 
SN  - 0471093076
PY  - 1984///
CY  - New York, N.Y.
PB  - John Wiley & Sons
KW  - Consumers
KW  - United States
KW  - Addresses, esays, lectures
N1  - Includes bibliographies and index
ER  -