Brinberg, David. <br/><br/>
Perspectives on methodology in consumer research edited by / 
David Brinberg and Richard J. Lutz. 
 - New York, NY :  Springer-Verlag,  1986. 
 - xi, 301 p. : 
<br/><br/><label>ISBN: </label>0387962387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research--Addresses, essays, lectures.<br/>Marketing research--Addresses, essays, lectures.<br/>Motivation research (Marketing)--Addresses, essays, lectures.