Pitts, Robert E. <br/><br/>
Personal values and consumer psychology / 
edited by Robert E. Pitts, Arch G. Woodside. 
 - Lexington, Mass. :  Lexington Books,  1984. 
 - xii, 318 p. 
<br/><br/><label>ISBN: </label>066906937X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Addresses, essays, lectures.<br/>Values--Addresses, essays, lectures.