Parasuraman, A. <br/><br/>
Marketing research / 
by A. Parasuraman. 
 - 2nd ed. 
 - Reading, Mass. :  Addison-Wesley,  1991. 
 - xiv, 898 p. 
<br/><br/><label>ISBN: </label>0201502828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.