TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
TI  - Global marketing management: cases and readings 
SN  - 0201542803
PY  - 1992///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Export marketing--Management
KW  - Export marketing--Management--Case studies
N1  - Rev. ed. of: Multinational marketing management. c1988. Includes bibliographical references
ER  -