Mandell, Maurice I. <br/><br/>
Marketing / 
by Maurice I. Mandell, Larry J. Rosenberg. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1981. 
 - xviii, 653 p. 
<br/><br/><label>ISBN: </label>0135562252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.