TY  - BOOK
AU  - Sheth,Jagdish N.
TI  - Models of buyer behavior: conceptual, quantitative, and empirical 
SN  - 006046092X
PY  - 1974///
CY  - New York, N.Y.
PB  - Harper & Row
KW  - Consumers--Mathematical models--Addresses, essays, lectures
KW  - Market segmentation--Addresses, essays, lectures
KW  - Consumers--Addresses, essays, lectures
ER  -